Designing Your Project

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Next you want to consider venturing into this online world on your own or contact a professional designer who can get steer you in the right direction and then execute the plan and vision you have. 

Remember your website is many times the first impression people have of your organization. It is the window shoppers way of the 21st Century. So stay with the times and invest the time and energy into the site that your organization needs.  

It’s helpful to have a number of sites in mind that you like in terms of design and content and share your ideas with a  professional firm.

Gather some photos.

Put together bios of company founders and some information you’d like on your site.

A good place to start with even before designing the site is the content. Specifically the ABOUT page. 

The ABOUT page on your site is possibly the most important page and will likely be your most viewed page as well other than your HOME page. Spend some time thinking about the story of your organization and how you got into the field you’re currently serving in. Think about your target customer and who you are trying to reach.

Do make the ABOUT page mostly about you. Make it about your ideal customer. Tell the visitor what your organization can do for them. That's the language that most people who visit your site will speak. They are looking for help and therefore asking, what can you do to help me? 

How can you help them?

Putting this content together will help you convert more visitors into leads and leads into sales for your business.

 

Kyle PattersonComment